Nike

Reactland

By Josh and Felix

For the launch of the new Nike React running shoes, Josh helped create an immersive experience installed in stores around China where shoppers would run on a treadmill and become the heroes of a game. Players would control an avatar of themselves running through a fantastical land that represented the attributes of the shoe (soft, light and bouncy), and then leave the experience with a 10 second video of themselves running through ‘Reactland’ to share on social media.

Next Project

Google Book

By Josh and Felix