By Josh and Felix

For the launch of the new Nike React running shoes, Josh helped create an immersive experience installed in stores around China where shoppers would run on a treadmill and become the heroes of a game. Players would control an avatar of themselves running through a fantastical land that represented the attributes of the shoe (soft, light and bouncy), and then leave the experience with a 10 second video of themselves running through ‘Reactland’ to share on social media.

Next Project

Labour of Glove

Secret Garden Festival

By Josh and Felix