The Coles take underwear makers Hanes back to 1901 for their ‘Invention of Comfort’, in a lavish reimagining of the brand’s origin story. Set against the stuffy backdrop of the 1900s, a group of high-society Victorians decide they’ve had enough of high collars and corsets. Liberatingly casting their uncomfortable clothing aside, we leave the group in little but their Hanes intimates.