Here For It
By Daniel Lundh
Daniel’s series of bitesize films playfully exaggerates the relationship between what we wear and how we feel. It’s about the fashion choices that help squash workplace nerves, find likeminded friends, or can spark a moment of joy with a compliment from a stranger. In a typically glossy world of fashion, the campaign bucks the ‘overtly perfect’ trend, instead focusing on relatable feelings, where small (sometimes only earring-sized) truths often go unacknowledged.