Complete Rejection

Prefuse 73

By Maxim Kelly

"No one's entirely safe"

Set against a backdrop of a 1970s NYC crime wave, this fictional PSA transitions into full-blown nihilism and paranoia in a city gripped by fear. To make the imaginative promo, Maxim found vintage social guidance films, educational videos, and propaganda addressing societal issues such as crime prevention, safety, law enforcement, delinquency, and drug use, and uniquely manipulated them with AI, integrated in a way to support the unsettling narrative.

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Black Country, New Road

By Maxim Kelly